BA in Journalism and Mass Communication
The BA in Journalism and Mass Communication is a 3-year undergraduate program designed to equip students with the skills needed for media and communication careers. It covers topics like journalism ethics, media law, broadcasting, and digital media. This course offers a comprehensive understanding of mass media and prepares students for diverse roles in print, broadcast, and online media.
BJMC Eligibility Criteria
To be eligible for the Bachelor of Journalism and Mass Communication (BJMC) program, candidates must meet the following criteria:
- Educational Qualification: Completion of 10+2 or equivalent from a recognized board.
- Minimum Marks: A minimum aggregate of 50% in the qualifying examination (may vary by institution).
- Age Limit: Generally, no specific age limit, but some universities may have age restrictions.
- Entrance Exams: Some colleges may require candidates to clear an entrance exam based on their selection criteria.
BJMC Specializations
These specializations help in building expertise and provide better career prospects in the media industry. Some popular BJMC specializations include:
Journalism | Focuses on news reporting, writing, editing, and investigative journalism. |
Public Relations | Teaches skills to manage and promote an organization’s image and communication with the public. |
Advertising | Focuses on the creation and management of advertisements and promotional campaigns. |
Broadcast Journalism | Involves creating content for television, radio, and online broadcast platforms. |
Digital Media | Covers online platforms, social media, and digital marketing strategies in the media industry. |
Film Studies | Provides in-depth knowledge of the film industry, including scriptwriting, direction, and production. |
Corporate Communication | Focuses on managing internal and external communications within corporations and organizations, enhancing brand image. |
Media Research | Involves studying media content, audience behavior, and market trends to drive media strategies. |
Event Management | Teaches how to plan, organize, and execute large-scale events like conferences, festivals, and corporate gatherings. |
Photojournalism | Combines photography skills with journalistic storytelling, focusing on capturing news through images. |
Communication and Media Laws | Covers legal aspects of media, such as intellectual property, freedom of speech, and ethical standards in journalism. |
Media Planning and Buying | Focuses on strategic planning, purchasing, and analyzing media space for advertisements, television spots, and digital placements. |
BJMC Admission Process
The admission process for a Bachelor of Journalism and Mass Communication (BJMC) typically involves the following steps:
- Eligibility Check: Candidates must have completed their 10+2 or equivalent from a recognized board with a minimum percentage (usually around 50-60%, depending on the institution).
- Application Form: Interested candidates need to fill out the application form available online or offline from the respective college or university offering the BJMC course.
- Entrance Exams: Some colleges conduct entrance exams to assess the aptitude, knowledge, and skills of the candidates. These exams may include written tests, group discussions, and personal interviews. Common entrance exams for BJMC include IPU CET, JMI Entrance Exam, and more.
- Merit-Based Admission: Many institutions also offer merit-based admission, where the candidate’s 10+2 marks are taken into account.
- Counselling and Document Verification: After the entrance exam or merit list announcement, selected candidates go through a counseling session, where their documents are verified, and the final admission is granted.
- Fee Payment: Once the admission is confirmed, candidates must pay the course fees to secure their seat.
BJMC curriculum & Syllabus
The Bachelor of Journalism and Mass Communication (BJMC) course offers a comprehensive curriculum designed to equip students with the skills and knowledge necessary for a successful career in media, journalism, and communication.
Introduction to Journalism | Basics of journalism, types of journalism, and ethics. |
Mass Communication Theory | Study of communication models, channels, and impact on society. |
English Communication | Language proficiency, written and spoken communication skills. |
Print Media | Learning about newspapers, magazines, editing, and reporting techniques. |
Radio and TV Journalism | Introduction to the basics of broadcast journalism and its role in media. |
Media Laws and Ethics | Understanding the legal framework governing the media industry. |
News Reporting and Writing | Detailed study of news writing styles, structures, and formats. |
Advertising and Public Relations | Concepts of advertising, branding, and communication in PR. |
Photojournalism | Techniques of visual storytelling through photography. |
Digital Media | Introduction to online journalism, digital platforms, and social media. |
Broadcast Journalism | In-depth study of radio, television, and digital broadcast techniques. |
Media Research | Methods and tools for conducting media research and analysis. |
Feature Writing | Writing in-depth stories and articles on various subjects. |
Film Studies | Basics of film production, theory, and criticism. |
Internship/Project Work | Practical training in the media industry or a specific area of interest. |
BJMC Top Colleges in Karnataka
These colleges provide excellent infrastructure, experienced faculty, and comprehensive programs in journalism and mass communication.
- Christ University, Bangalore
- Jain University, Bangalore
- M.S. Ramaiah College of Arts, Science, and Commerce, Bangalore
- St. Joseph's College, Bangalore
- Mount Carmel College, Bangalore
- Dayananda Sagar University, Bangalore
- Bangalore University, Bangalore
- Ramaiah Institute of Management Studies, Bangalore
- KLE Society's S. Nijalingappa College, Bangalore
- Manipal Academy of Higher Education (MAHE), Manipal
BJMC Career and Scope
A Bachelor of Journalism and Mass Communication (BJMC) opens up a wide range of career opportunities in the media industry. Graduates can pursue various roles such as:
- Journalist: Write, report, and analyze news across multiple platforms.
- Content Writer: Create engaging content for websites, blogs, and social media.
- Public Relations (PR) Specialist: Manage and maintain a positive image of brands and individuals.
- Broadcast Journalist: Work in television or radio to present news and current affairs.
- Media Planner: Plan advertising campaigns for media outlets.
- Editor: Oversee the content creation process, ensuring it meets the editorial standards.
- Social Media Manager: Handle social media platforms, create posts, and engage with the audience.
- Film and Video Editor: Work in the production of films, documentaries, and video content.
BJMC Job Arena
The job arena for BJMC graduates is vast and diverse, offering opportunities in both traditional and digital media. Here are some key job roles:
Job Arena | Description |
Journalist | Write news articles, reports, and feature stories for newspapers, magazines, and online platforms. |
Broadcast Journalist | Work as a reporter or anchor on television or radio stations, presenting news and current affairs. |
Content Writer | Create written content for websites, blogs, social media, and marketing materials. |
Public Relations (PR) Specialist | Manage communications between organizations and their public to create a positive image. |
Media Planner | Plan and strategize advertising campaigns across various media platforms to target specific audiences. |
Editor | Edit content to ensure it aligns with editorial standards, working in both digital and print media. |
Social Media Manager | Develop and execute social media strategies to build brand presence and engage with audiences. |
Film/Video Producer | Work in production, handling everything from scriptwriting to shooting and editing films or videos. |
Advertising Executive | Design and execute ad campaigns for clients, working within the marketing or advertising agencies. |
Photojournalist | Capture impactful images for media outlets, working both on the field and in editorial teams. |
Media Consultant | Advise businesses, media outlets, or individuals on effective communication strategies and media relations. |
Digital Marketing Specialist | Create and manage online campaigns to promote brands, products, and services across digital platforms. |
Corporate Communication Manager | Handle internal and external communication for organizations, ensuring brand consistency and smooth communication flow. |
BJMC Top Recruiters
Graduates with a Bachelor of Journalism and Mass Communication (BJMC) can explore various career opportunities with top recruiters across the media and communication industry.
The Times Group | NDTV |
India Today Group | Zee Media Corporation |
The Hindu Group | The New York Times |
BBC Media Action | Hindustan Times |
Star India | Sony Entertainment Television |
ViacomCBS | Rediffusion |
Reliance Communications | Ogilvy & Mather |
Lodestar UM | WPP Group |
BJMC Salary Packages in India
Graduates with a Bachelor of Journalism and Mass Communication (BJMC) degree can expect varied salary packages depending on factors like experience, job role, and employer.
BJMC Salary Packages in India |
Entry-LevelJournalist/Reporter: ₹3.5 lakh to ₹5 lakh per annum Content Writer/Editor: ₹3 lakh to ₹5 lakh per annum PR Executive: ₹3 lakh to ₹4.5 lakh per annum Social Media Manager: ₹3 lakh to ₹5 lakh per annum Broadcasting Assistant: ₹3 lakh to ₹4.5 lakh per annum |
Mid-LevelJournalist/Editor: ₹6 lakh to ₹8 lakh per annum Public Relations Manager: ₹5 lakh to ₹8 lakh per annum Media Planner: ₹6 lakh to ₹9 lakh per annum Content Strategist: ₹6 lakh to ₹9 lakh per annum Producer/Director (TV/Radio): ₹7 lakh to ₹10 lakh per annum |
Senior-LevelSenior Journalist/Editor: ₹10 lakh to ₹15 lakh per annum Public Relations Head: ₹10 lakh to ₹15 lakh per annum Media Consultant: ₹12 lakh to ₹18 lakh per annum Creative Director: ₹12 lakh to ₹20 lakh per annum Content Head/Manager: ₹10 lakh to ₹20 lakh per annum |
Entrepreneurship: Graduates with a BJMC degree can start ventures such as media consultancies, content creation agencies, PR firms, or digital marketing platforms. These businesses offer strong income potential and sustainable growth opportunities in the expanding media and communications sector.
BJMC Salary Packages in Abroad
BJMC Salary Packages in Abroad |
Entry-LevelUnited States: Fresh graduates earn between USD 40,000 and USD 55,000 annually. United Kingdom: Entry-level positions offer salaries ranging from £22,000 to £30,000 per year. Canada: Starting salaries range from CAD 45,000 to CAD 60,000 annually. Australia: New graduates can expect salaries between AUD 50,000 and AUD 65,000 per year. Germany: Entry-level positions offer salaries from EUR 30,000 to EUR 40,000 annually. |
Mid-LevelUnited States: Mid-career professionals earn between USD 55,000 and USD 75,000 annually. United Kingdom: Mid-level roles offer salaries from £30,000 to £45,000 annually. Canada: Professionals with experience can expect salaries ranging from CAD 60,000 to CAD 80,000 per year. Australia: Mid-level positions generally offer salaries between AUD 70,000 and AUD 90,000 annually. Germany: Salaries for mid-career professionals range from EUR 40,000 to EUR 55,000 annually. |
Senior-LevelUnited States: Senior positions can earn between USD 75,000 and USD 100,000 annually. United Kingdom: Senior roles offer salaries from £45,000 to £65,000 per year. Canada: Senior professionals earn between CAD 80,000 and CAD 110,000 annually. Australia: Senior positions range from AUD 90,000 to AUD 120,000 annually. Germany: Senior professionals earn between EUR 55,000 and EUR 75,000 annually. |
Note: Salaries for BJMC graduates can vary significantly based on factors such as experience, job role, location, and the employer. Additionally, industry demand, geographic location, and the individual's skillset also play a crucial role in determining salary levels.
